by Wayne Friedman
Looking to extend CBS News assets more into the digital media age, CBS is working on a 24-hour digital news network. CBS CEO Les … Read the whole story
by Erik Sass
With more marketers focusing on U.S. Hispanics, Univision's upfront presentation this week emphasized its connection with this fast-growing population, highlighting new cable programming as … Read the whole story
by Wayne Friedman
Heavy TV viewers -- those watching almost 12 hours a day of TV -- contribute almost half of all TV viewing and are 16% … Read the whole story
by Laurie Sullivan
Broadcast television continues to miss a massive opportunity when it comes to finding its audience online through search data. While media agencies need to … Read the whole story
by Larissa Faw
Score one for comScore in its battle for dominance of Madison Avenue's digital currency, as Interpublic's Mediabrands names it a "strategic partner" for digital … Read the whole story
by Aaron Baar
"We are a trusted brand for 56 million Hispanics," Rick Alessandri, evp of enterprise development for Univision, tells "Marketing Daily." "As we look to … Read the whole story
by Laurie Sullivan
Ryan Seacrest and Advance Publications, the parent company of Conde Nast, have invested in the emerging media and entertainment company DigiTour Media, which produces … Read the whole story
by Karlene Lukovitz
The campaign is a response to the category's declining sales in recent years, as Americans have increasingly shifted to buying fresh foods, which are … Read the whole story
-
by Amy Corr
Bowlmor AMF launched a TV campaign that makes bowling look fun, sexy and scandalous. This also marks the first national television ad for a … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
What real-time bidding (RTB) was to online display advertising in 2013, programmatic will be to television advertising in 2018. How's that? EMarketer projected that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Paul Lee, president of ABC Entertainment Group, talks a lot about how "passionate" viewers are for "Once Upon A Time," "Revenge," "Shark Tank" and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Some advertisers tend to marginalize the connected TV universe but a new survey of buyers and planners by Mixpo says they're ready to jump … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Television has improved ROI in the past three years, but only just -- and it's second-screeners who are responsible for growth, however tiny it … Read the whole story
COMMENTARY
by Liz Ross
We no longer need to be an industry of disparate parts, but rather, a synchronized marketplace that can use automation to bring messaging to … Read the whole story
COMMENTARY
by Rob Kurfehs
For Facebook to be a serious player in video advertising, media buyers need more insight into how its videos perform. The current analytics are, … Read the whole story
COMMENTARY
by Mallory Russell
Mother's Day is a minor holiday. Some might call it a "Hallmark holiday." But it is universal -- not restricted by religion or nationality. … Read the whole story
COMMENTARY
by Alison Hill, Columnist
At the beginning of my career in PR, I had two bosses whose advice about writing really stuck in my head. Read the whole story