TVBlog
by Ed Martin
Tonight, BBC America will telecast "Weird Science," a 1985 comedy about two gangly high school nerds equally obsessed with technology and girls. I would never refer to HBO's delightful new … Read the whole story
by Wayne Friedman
The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
by Tyler Loechner
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will see Adap.tv's demand-side platform (DSP) integrated into FreeWheel's "FourFronts" private marketplace. The deal … Read the whole story
by Aaron Baar
"Boost wants to be top of mind with consumers, and this will help the brand do that," Peiti Feng, director of brand strategy and … Read the whole story
by Tyler Loechner
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
by Wayne Friedman
Some 28% of recorded TV shows are never watched, with around 33% of younger TV consumers -- those 16 to 34 years old -- … Read the whole story
by Tanya Gazdik
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according to a new report from Nielsen. The results such efforts produce are little … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent Nielsen report, while advertisers are looking for primetime ad space, the real opportunities lie with the viewers, who continue to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
During the first dot-com bubble, almost every ridiculous idea could find funding and enthusiastic backing, until everybody discovered there were a lot of bad … Read the whole story
COMMENTARY
by Mallory Russell
While the World Cup is still two weeks from kick-off, brands have been battling online with tournament-themed advertising for a while now. In fact, … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Brothers and sisters, I'm here today to set you free. I am giving you express, written permission to not give a crap about soccer … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The viewability problem, once confined to nervous conversations at online video conferences and high-minded discussions on sites like this one, has found a life … Read the whole story