by Wayne Friedman
Cable network WE tv's new branding effort looks to move beyond its women-oriented roots and strive for overall "communal power." Key in its re-branding … Read the whole story
by Wayne Friedman
Just before the TV upfront negotiations begin to ramp up, NUVOtv, the upstart English-language channel focused on Latin-skewed programming, is making some advertising and … Read the whole story
by Wayne Friedman
Big family-friendly networks have something to cheer about when it comes to pursuing those family-friendly advertisers: viewers' trust. TV commercials on family-friendly networks were … Read the whole story
by Wayne Friedman
Nearly 96% of U.S. sports fans use TV to get content -- and just over a third of those pay to watch sports on … Read the whole story
by Erik Sass
Paul Caine has been named global chief revenue officer for Bloomberg Media Group, with responsibilities spanning Bloomberg's entire media organization around the world, including … Read the whole story
by Karlene Lukovitz
This fall, TNT will debut "On the Menu," a show in which home cooks compete to create a new menu dish for a major … Read the whole story
by Tyler Loechner
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announced it has struck a partnership with sell-side platform (SSP) Rubicon Project to … Read the whole story
by Gavin O'Malley
Fusion has brought in Jorge Urrutia to its oversee digital monetization efforts. Urrutia comes from Huffington Post, where he served as vice president, operations … Read the whole story
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by Amy Corr
You know summer is just around the corner when Carl's Jr. and Hardee's launch a TV spot full of '80s hair band music and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
To figure out your personal monthly TV economics, check the height -- off the floor -- of your mattress. Does your bed have nice … Read the whole story
COMMENTARY
by Jeremy Ozen
ABC's announcement last month that it would be rolling out a programmatic video solution, aided by tools and data developed by Freewheel, was notable … Read the whole story
COMMENTARY
by Gary Holmes
Way back in the Reagan Administration, I worked in Washington D.C. for several years - and, like the co-ed who spent a semester abroad … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Ad Age gives a new reason to worry about the two-speed Net neutrality plan, and John Oliver provides all the ammunition to conclude it's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It became obvious early on that Google's Project Loon and its acquisition of robotics and hardware companies eventually would lead it to build satellites … Read the whole story
COMMENTARY
by Ronnie Lavi
The dominant metric in digital video is the almighty completion rate. If the viewer watched my 30 second ad to completion, the brand message … Read the whole story