by Joe Mandese
In what insiders say is the beginning of a new holy war between Fox and Nielsen, the Fox Television Stations group Wednesday announced a … Read the whole story
by Joe Mandese
Canoe Ventures, the ad technology company backed by big cable TV operators Bright House, Comcast, Cox, and Time Warner Cable, this morning announced it … Read the whole story
by Wayne Friedman
Although the growth rate of digital video advertising has risen faster than the traditional TV ad market, TV will continue to outpace digital video … Read the whole story
by Aaron Baar
"Consumers are very particular about their viewing habits," Brett Sappington, director of research at Parks Associates, tells "Marketing Daily." "It also shows that they're … Read the whole story
by Karl Greenberg
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketing Daily" that YouTube is the right hub for Honda's content. "Most videos … Read the whole story
by Karlene Lukovitz
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle app on their mobile phones the ability to scan a QR code on … Read the whole story
by Larissa Faw
The new campaign follows the brand's first national TV advertising campaign, centered on the "It's Your Town" concept. San Francisco agency MUH-TAY-ZIK | HOF-FER … Read the whole story
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by Amy Corr
The Source, a Canadian-based consumer electronics retailer, has launched its latest commercial, "Coffee Shop," using the brand's "I Want That" tagline. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Chromecast was a minor marketing sensation when it was released just last July. Now, it captures 6% of the over-the-top streaming market. A Parks … Read the whole story
COMMENTARY
by
Are you ready for some futbol? (Or, as they say in Brazil, futebol?) Or, mere minutes ahead of the 2014 World Cup kickoff, are … Read the whole story
COMMENTARY
by Joe Mandese
Roughly a year after launching "RTM Daily," we're renaming this publication "Real-Time Daily." The mission remains the same: Covering the shift toward a real-time … Read the whole story
COMMENTARY
by Paul Bremer
Cross-screen marketing has officially become an imperative method for efficiently reaching the target audience -- it's on the plan. But parity in measurement across … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is … Read the whole story