TVBlog
by Ed Martin
The Emmy excitement to come hinges on the choices that voting members of the Academy of Television Arts & Sciences are making this week. So here's a handy guide designed … Read the whole story
by Erik Sass
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising services to reach Hispanics in the U.S. and Latin America, for $15 million … Read the whole story
by Wayne Friedman
While there is some dissatisfaction among pay TV consumers, most subscribers have not altered their opinions about their pay TV provider service. Looking at … Read the whole story
by Aaron Baar
"Most consumers are concerned it's going to result in a worse situation for them," Delara Derakhshani, policy counsel for Consumers Union, tells "Marketing Daily." … Read the whole story
by Karl Greenberg
The campaign, via agency of record RPA, puts the focus on the car's practical flexibility, pretty much a closer/non-starter for younger buyers who pretty … Read the whole story
by Karl Greenberg
It features an all-African American cast, except for the William Devane-esque villain and the errant thug. The campaign includes an assist from Terry King, … Read the whole story
by Erik Sass
This week, Hearst Magazines revealed plans to raise the rate bases for HGTV Magazine and Food Network Magazine beginning early next year, reflecting the … Read the whole story
by Karl Greenberg
The global media push makes sense because Chevrolet is leveraging the world popularity of the series (it's the 13th highest-grossing franchise) to tout global … Read the whole story
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by Amy Corr
The latest ad in Southern Comfort's "Whatever's Comfortable" campaign introduces viewers to Stephen. More of a bartending journeyman than typical bartender, Stephen has a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When you have true-blue entertainment fans, nothing can stand in their way of watching, or perhaps funding, their needs -- maybe even with TV … Read the whole story
COMMENTARY
by Andy Oakes
Concepts like site-level transparency, viewability and clarity in pricing have become more important because the end goal was fundamentally different. With video, the context … Read the whole story
COMMENTARY
by
Over the past several months there has been quite a bit of press coverage about video viewability, including two very in-depth articles in The … Read the whole story