TVBlog
by Ed Martin
FX's "The Strain" is likely to be the biggest television event in a very eventful summer. Those who haven't read the books and don't know the story are in for … Read the whole story
by Joe Mandese
In a deal that came down to the wire, the Fox Television Stations announced an agreement with Nielsen to renew a long-term local TV … Read the whole story
by Aaron Baar
"We do believe there's a tremendous amount of opportunity. With all of its exposure, Aereo gave a boost to the antenna category in general," … Read the whole story
by Tyler Loechner
The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story
by Laurie Sullivan
BrightRoll is looking to gain a stronger foothold in video advertising to better compete with AOL, Google and Yahoo, hiring three executives who bring … Read the whole story
by Tyler Loechner
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" video ad fraud impression laundering scheme that it believes impacted over 1% of … Read the whole story
by Sarah Mahoney
The new effort, which will begin running in print, TV, digital, social, and outdoor in August, replaces "Go Forth," the long-running Wieden + Kennedy … Read the whole story
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by Amy Corr
GEICO has launched a pair of TV ads as part of its "Did you know" campaign. The first ad, "Kenny," illustrates how typical and … Read the whole story
COMMENTARY
by Joe Mandese
I stopped keeping track of Nielsen stalking horse stories a long time ago. When I first started covering this business in the early 1980s, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Ambitious in its aim to put devices first in its video production and distribution strategy, 120 Sports lets us ponder in what directions mobile-centric … Read the whole story
COMMENTARY
by
My first "Beyond Viewability" post talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and … Read the whole story
COMMENTARY
by Gary Holmes
You'd think that the more ways there are to watch TV the happier you'd be, but you'd be wrong. If anything, more choice creates … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The topic of programmatic television came up in an Adweek Q&A with Marianne Gambelli, EVP and chief investment officer at Horizon Media and former … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
July 1 is the day the MRC's viewability standards for online video went into effect, which might have been a better story if it … Read the whole story