TVBlog
by Ed Martin
Yet another basic cable network enters the original scripted programming arena tonight with the premiere of "The Divide" on WE TV. This eight-episode series, which could return for future seasons, … Read the whole story
by Wayne Friedman
ABC had a more consistent 2013-2014 season in terms of viewership than other networks, as well as some growth when it comes to long-term … Read the whole story
by Joe Mandese
Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story
by Wayne Friedman
Making good on its effort to re-brand, NBCUniversal's Oxygen network will look to refocus its efforts on young female viewers. The new logo and … Read the whole story
by Wayne Friedman
Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Room for more TV awards? Forty percent more dramas and 60% percent more comedies were submitted to the Television Academy for Emmys this year. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for … Read the whole story
COMMENTARY
by
Programmatic TV buying - the term pops up everywhere and the reactions to it are decidedly mixed. Bathed in spectral light, it's received with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a big surprise to many, LeBron James is going home to Cleveland and the Cleveland Cavaliers. What won't be surprising is that the … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Who in the distribution world will enjoy the coveted, lucrative perch below content's majesty? One would have imagined that pay TV operators - now … Read the whole story