TVBlog
by Ed Martin
The CW last Monday tried something interesting. As part of its original summer programming initiative, which is heavy with comedy, The CW debuted two new scripted comedies, both imports from … Read the whole story
by Wayne Friedman
Fox had a difficult 2013-2014 season, but logged a major portion of its upfront revenues attached to C7 metrics. However, media agency estimates are … Read the whole story
by Wendy Davis
Online video startup FilmOn X is now arguing that it's entitled to a compulsory license to broadcast television shows. FilmOn X, backed by billionaire … Read the whole story
by Wayne Friedman
Don't look for major changes among TV consumers with regard to TV equipment anytime soon. New research finds that 83% of adult broadband users … Read the whole story
by Wayne Friedman
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
by Tyler Loechner
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. … Read the whole story
by Karl Greenberg
Rosetta Stone's new, integrated campaign is a big departure from anything the company has done before for at least one big reason: it's about … Read the whole story
by Karl Greenberg
Exit light, enter night, take my hand...off to never-never land. Yes, Scion is partnering with the Sandman, Metallica's guitarist, frontman Kirk Hammett -- a … Read the whole story
by Wayne Friedman
CBS might consider buying CNN -- should it be available as a result of a possible sale of Time Warner to 21st Century Fox. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Action, scene... and cut! Microsoft now realizes that participating in the TV game isn't its thing. In the middle of some 18,000 worth of … Read the whole story
COMMENTARY
by Gabi Peles
As advertising budgets shift from TV to online, there has been a lot of excitement about what digital video can accomplish. With tools that … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to global research consultancy TNS, adults around the world remain hooked on TV, but the consumption habits of content-hungry viewers are changing rapidly. … Read the whole story