TVBlog
by Ed Martin
The streets of San Diego's Gaslamp District are teeming today as thousands of fan boys and fan girls descend on the city for the show business extravaganza known as Comic-Con. … Read the whole story
by Wayne Friedman
Following up on what was a successful TV upfront ad sales period, NBCUniversal is creating a new advertising sales research unit. It will focus … Read the whole story
by Wayne Friedman
Smart TVs will represent 54% of all TV shipments next year, 63% in 2016, and 73% in 2017. Streaming devices -- those separate devices … Read the whole story
by Laurie Sullivan
Crosswise dug into the data to build and release Thursday a cross-device identification platform relying on statistical models and first-party data to improve ad … Read the whole story
by Wayne Friedman
It seems that movie companies aren't the only ones interested in tracking an upcoming film's buzz -- audiences are too. Partnering with Nielsen, Twitter … Read the whole story
by Karl Greenberg
Subaru is launching a new campaign for the new 2015 Legacy, the automaker's mid-size car. The effort adheres to Subaru's brand proposition that its … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
User price increases for digital video? No problem -- for Netflix. The content provider reached 50 million worldwide subscribers in the second quarter, including … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The battle for consumer attention isn't getting easier. TV is still as popular as ever, but rather than tuning out commercials to grab a … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
MediaPost's Wayne Friedman quantifies the early shifting of budgets to online video in his recent article on this year's decline in cable as well … Read the whole story
COMMENTARY
by Will Kassoy
Leveraging the second screen to maximiz your TV ad buy and deliver the perfect marketing mix cocktail of awareness, engagement and ROI Read the whole story
COMMENTARY
by Richard Jalichandra
Kleiner Perkins's Mary Meeker recently released her annual Internet trends report, and of the many emerging behaviors described, there's one that brands have already … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Aereo might have been shot down by the Supreme Court, but the startup isn't yet ready to close up shop. Not only is Aereo … Read the whole story
COMMENTARY
by Dee Anna McPherson
The 2014 FIFA World Cup has come to a close, much to the disappointment of global soccer fans, but not for Germany, who walked … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It's ridiculous to even try to get your arms around multi-channel networks like Fullscreen, which may oversee something like 15,000 YouTube channels. Whatever. . … Read the whole story