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by Wayne Friedman
Under a possible 21st Century Fox-Time Warner merger, combining the advertising-supported TV cable networks of Fox and Turner will be a challenge, according to … Read the whole story
by Laurie Sullivan
Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming … Read the whole story
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by Wayne Friedman
Following on the heels of new episodes of network TV shows moving to the digital space -- "Arrested Development" on Netflix and "Community" on … Read the whole story
by Wendy Davis
A federal judge in Manhattan held FilmOn in contempt and fined it $90,000 for continuing to stream television shows after the Supreme Court ruled … Read the whole story
by Steve McClellan
WPP research unit Kantar has taken a stake in ZappiStore Limited, a London-based firm that specializes in automated market research. ZappiStore has already worked … Read the whole story
by Larissa Faw
The audio brand and its agency of record kbs+ are launching a campaign centered around "The Distortion of Sound" documentary to examine what people … Read the whole story
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by Larissa Faw
Ryder's first major campaign in nearly two decades is designed to raise awareness about the company and the benefits of services it offers. Grey … Read the whole story
by Karl Greenberg
Lexus says the shorts, "Market Hours" by Stanford grad Jon Goldman, and "Operation Barn Owl" by Japanese auteur Satsuki Okawa with script by writer … Read the whole story
by Karlene Lukovitz
"The #shareacoke hashtag and campaign-specific Web site are smart content marketing plays, and the offline act of sharing Cokes prompt many consumers to talk … Read the whole story
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by Amy Corr
Carl's Jr. and Hardee's have created a Texas-sized version of the infamous Carl's Jr. and Hardee's ad featuring Paris Hilton, a dirty Bentley and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Native advertising is good news for digital ad brands, not so much for publishers. What can TV learn from this? To tread even more … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Over-the-air networks in Russia just got what would seem to be an even playing field with new-fangled pay networks like Discovery and Disney. That's … Read the whole story
COMMENTARY
by Mark S. Peterson
There's no question that video is booming, with more videos, creators, platforms and distribution channels than ever. For marketers, this has created a palpable … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Bloomberg quotes sources saying Time Warner wants to offer HBO Go to non-cable subscribers by offering them the pay-movie service online app and just … Read the whole story
COMMENTARY
by Dave Spector
How much of $289.8 billion would you like? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Do you have the patience to wait for a slow Web site page to load, and does the amount of time you're willing to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If you spend upwards of $100m on sponsoring the World Cup, you'd probably think people would know you were sponsoring, and by default, more … Read the whole story