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by Erik Sass
E.W. Scripps and Journal Communications, publisher of the 'Milwaukee Journal-Sentinel,' announced plans for twin spinoffs and mergers, consolidating their broadcast properties and newspapers in … Read the whole story
by Wayne Friedman
Discovery Communications, which posted big double-digit advertising gains for its second-quarter earnings period, had a modest upfront advertising season. Discovery had stellar results for … Read the whole story
by Wayne Friedman
Crown Media Holdings -- the parent company of Hallmark Channel and Hallmark Movies & Mysteries -- posted a 10% improvement in advertising revenues in … Read the whole story
by Karl Greenberg
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster has been fashionable for a quarter of a century. And the brand has … Read the whole story
by Sarah Mahoney
The nonprofit has focused on teaching people about the improved health that comes from eating well, exercising, learning CPR and preventative checkups. But with … Read the whole story
by Larissa Faw
The World Cup Final had 32.1 million tweets sent during the match between Germany and Argentina. This massive online chatter illustrates a new level … Read the whole story
COMMENTARY
by John Piccone
The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Given the uproar over that overly aggressive Comcast customer service representative phone call a couple of weeks ago, you may wonder whether other media … Read the whole story
COMMENTARY
by Mark Walsh
A new report from Needham & Co. argues that digital video, driven by viewing on mobile devices, has so far helped the traditional TV … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
German broadcast giant RTL Group announced it's buying 65% of programmatic ad firm SpotXchange for $144 million. It also holds the option to buy … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Apple ads work best when they follow the brand's traditional spot principle: show, don't sell. Its latest spot for Mac Air adds a pitchy … Read the whole story
COMMENTARY
by Mallory Russell
TomTom's ad for a GPS cardio monitor for runners, featuring model Alexandria Morgan as she runs down the beach in a strapless bra, was … Read the whole story
COMMENTARY
by Arturo Nava, Columnist
Since I emigrated from Mexico City in 1997, I have lived in the United States. I made the United States my home; I became … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
If we all had the same brand equity that Apple or Nike has then our marketing lives would be so much easier. Sadly, many … Read the whole story