by Wayne Friedman
Broadcast and cable networks took a hit in scatter volume during the second quarter of this year. Broadcast networks sank 7% to $457 million, … Read the whole story
by Wayne Friedman
Scripps Networks Interactive says it booked $1 billion in upfront advertising for the third year in a row -- despite holding back some ad … Read the whole story
by Wayne Friedman
Pushing its three key kids networks to higher revenue levels -- Nickelodeon, Nicktoons, and TeenNick -- the Nickelodeon group of networks posted single-digit percentage … Read the whole story
by Tyler Loechner
Marketing tech company Unruly, which has a focus on social video, on Thursday announced it has partnered with Nielsen to bring the Nielsen Online … Read the whole story
by Karlene Lukovitz
The "More Fruit" campaign, designed to reach moms and Millennials, also includes an integration on the Food Network's "Rachael vs. Guy: Kids Cook-Off," a … Read the whole story
by Tanya Gazdik
"The north California/Bay Area will always be an important part of our visitor mix, but San Diego and the entire Southern California marketplace is … Read the whole story
by Karl Greenberg
This time it's about "Cheerance" where, in addition to traditional media executions, Honda is launching a social flotilla of humorous videos, offbeat installations, GIFs, … Read the whole story
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by Amy Corr
NJ-based Affinity Federal Credit Union wants to rid the world of fat-cat bankers, and playing the role of said fat cat is... an adorable … Read the whole story
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by Amy Corr
The best advice that retired NBA star Charles Barkley can give current NBA player James Harden in Foot Locker's back-to-school campaign is to have … Read the whole story
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by Amy Corr
In this modern age of technology, the typical home-buying manta of "location, location, location," has morphed into "accuracy, accuracy, accuracy," when it comes to … Read the whole story
COMMENTARY
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As a meta-comment on TV itself, the phrase "jump the shark" is now the age of the average bare-chested contestant on "Survivor." Could it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
HBO's "Last Week Tonight with John Oliver" took a bunch of swings at native advertising, including the CEO of Time Inc. -- who at … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Growing digital revenues are a nice bonus for broadcast stations. But are they growing fast enough? Borrell Associates estimates that local TV-related digital advertising … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Stephen David of the eponymous production company that he founded in 2010 is an Emmy-nominated executive producer who was named to Realscreen's Global 100 … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
ABC News reports that video consumption via Apple TV is substantially greater -- and different from -- viewing patterns on other channels. As digital … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Another call came today for the BBC to water down its dominance in local media by sharing traffic with local media publishers. This time … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Sometimes a little and barely-funny concept works simply by virtue of being non-offensive and relentless. Aflac's lightly comic duck is ready for a digital … Read the whole story
COMMENTARY
by Ted Marzilli
YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, - has topped the positive Buzz rankings with American men this summer. With … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
'Variety' reported results of a survey that shows 13-to-18 year-old consumers are more influenced by YouTube personalities than established stars. But what happens when … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Learning from the way consumers jump devices and media, BloomReach rolled out its Personalized Discovery Platform that uses Web and mobile data to make … Read the whole story