TVBlog
by Ed Martin
Once upon a time, before social media expanded communication to such a degree that it is now diluted on the local level, a well-written, smartly reasoned letter to the editor … Read the whole story
by Wayne Friedman
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience. Advertising viewing as it relates to long-form content -- 20 … Read the whole story
by Wayne Friedman
Local TV markets can vary greatly when it comes to their share of live TV watching versus time-shifted and other video on-demand viewing. When … Read the whole story
by Larissa Faw
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, … Read the whole story
by Steve McClellan
In its latest forecast, the WPP media arm projects a 4.5% gain in global spending this year to $534 billon with 5% more growth … Read the whole story
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by Wayne Friedman
New research shows that the number of people hit with "spoiler" TV news may be climbing -- and many viewers aren't too happy about … Read the whole story
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by Amy Corr
DirecTV scores with "Fantasy Football Fantasy," a 3:15 music video, starring Peyton and Eli rapping with and without autotune, promoting DirecTV's NFL Sunday Ticket's … Read the whole story
COMMENTARY
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At one point on "30 Rock," NBC's show about a fake version of the NBC show "Saturday Night Live," Tracy Jordan, the demented comic … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV business axioms are made to be broken. One such axiom: A weak upfront market is almost assuredly followed by a strong scatter market. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Whatever leverage broadcasters have with sports programming could be lost if the Federal Communications Commission decides to get rid of blackout rules.These rules prevent … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
HP enlisted some Vine stars to make its latest TV spot for a convertible tablet. The result was an eye-catching ad that married the … Read the whole story
COMMENTARY
by Jay Gould
I certainly applaud the progress being made, and understand the need for firm standards, but I see some serious flaws. Fundamentally, I feel the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According a new study by Nielsen, the rise of social TV has changed the television viewing relationship between viewer and show, and Americans are … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
"O Captain, my Captain. Who knows where that comes from? Anybody? Not a clue? It's from a poem by Walt Whitman about Mr. Abraham … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Every so often, YouTube releases data about its awesome reach. It's a pure advertisement, but the size of that footprint is so big it's … Read the whole story