TVBlog
by Ed Martin
Pilots or first cuts of premiere episodes of the 2014-15 broadcast freshman class have been available to journalists, advertisers and others since May or June. Soon, the networks will begin … Read the whole story
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by Wayne Friedman
Traditional cable operators that have steadily expanded their new media/digital business have finally achieved a new eye-opening benchmark: more broadband customers and video customers. … Read the whole story
by Wayne Friedman
Gannett's stock shot up 5% after Thursday's trading on news that activist investor Carl Icahn had taken a sizable position in the company. Gannett … Read the whole story
by Aaron Baar
"'Madden' is the unofficial kickoff of football season," Dana Marineau, vice president of creative advertising for EA Sports, tells Marketing Daily. "It's the time … Read the whole story
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by Wayne Friedman
New 21st Century Fox business unit Fox Television Group has made some major senior executive changes. Joe Earley has been named to chief operating … Read the whole story
by Erik Sass
"Bon Appetit" is lending its epicurean editorial expertise to a new reality TV competition on Bravo, "Best New Restaurant," that is set to debut … Read the whole story
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by Amy Corr
Twix Bites is getting in on the Throw Back Thursday craze with a series of online videos explaining why the bite-sized versions of the … Read the whole story
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by Amy Corr
The follow-up spot to SKYY Vodka's "West of Expected" campaign stars the same quirky host who likens a night out with friends to birds … Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
HP enlisted some Vine stars to make its latest TV spot for a convertible tablet. The result was an eye-catching ad that married the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A TV consumer marketing strategy that blurs some lines? Might be a plan to get consumers to do what the big TV content and … Read the whole story
COMMENTARY
by Walt Horstman
Programmatic TV is the combination of audience data and automated execution to make TV planning, buying, optimizing and reporting smarter and more effective. Over … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
FreeWheel's Q2 Video Monetization Report notes that about a quarter of the monetization in the second quarter was derived from ad views on those … Read the whole story