TVBlog
Pilots or first cuts of premiere episodes of the 2014-15 broadcast freshman class have been available to journalists, advertisers and others since May or June. Soon, the networks will begin … Read the whole story
Traditional cable operators that have steadily expanded their new media/digital business have finally achieved a new eye-opening benchmark: more broadband customers and video customers. … Read the whole story
Gannett's stock shot up 5% after Thursday's trading on news that activist investor Carl Icahn had taken a sizable position in the company. Gannett … Read the whole story
"'Madden' is the unofficial kickoff of football season," Dana Marineau, vice president of creative advertising for EA Sports, tells Marketing Daily. "It's the time … Read the whole story
New 21st Century Fox business unit Fox Television Group has made some major senior executive changes. Joe Earley has been named to chief operating … Read the whole story
"Bon Appetit" is lending its epicurean editorial expertise to a new reality TV competition on Bravo, "Best New Restaurant," that is set to debut … Read the whole story
Twix Bites is getting in on the Throw Back Thursday craze with a series of online videos explaining why the bite-sized versions of the … Read the whole story
The follow-up spot to SKYY Vodka's "West of Expected" campaign stars the same quirky host who likens a night out with friends to birds … Read the whole story
COMMENTARYHP enlisted some Vine stars to make its latest TV spot for a convertible tablet. The result was an eye-catching ad that married the … Read the whole story
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A TV consumer marketing strategy that blurs some lines? Might be a plan to get consumers to do what the big TV content and … Read the whole story
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Programmatic TV is the combination of audience data and automated execution to make TV planning, buying, optimizing and reporting smarter and more effective. Over … Read the whole story
- COMMENTARY
FreeWheel's Q2 Video Monetization Report notes that about a quarter of the monetization in the second quarter was derived from ad views on those … Read the whole story
