by Wayne Friedman
Broadcast network TV ratings erosion could worsen next year, according to one prominent senior media agency executive. Broadcast network declines could hit 6% or … Read the whole story
by Wayne Friedman
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
by Wayne Friedman
NBC is putting a lot of marketing resources -- and money -- behind "The Blacklist" for next season. The big-rated drama was a key … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV, on Tuesday announced it has added Deal ID technology to its platform. "Deal ID" is a … Read the whole story
by Erik Sass
MiTu, a digital video production company and network targeting Hispanic millennials, has entered into a multiyear collaboration with Televisa, a Mexican media company based … Read the whole story
by Laurie Sullivan
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story
by Aaron Baar
"National Cinema Media reaches consumers where they are already experiencing Sony 4K technology -- in the cinema," Alex Magin, vice president of marketing at … Read the whole story
by Larissa Faw
TBWA beat out BBDO's "Childlike Imagination" for General Electric, Wieden+Kennedy's "Possibilities" for Nike, and two spots by Anomaly for Budweiser, "Puppy Love" and "Hero's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Seems like a broken record now: MTV's "Video Music Awards" are nearly upon us (August 24) and everyone wonders how the big renegade TV … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The Internet is now ahead of TV, and it shows no signs of stopping its growth. For the first time, the number of broadband … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Wywy has created a second screen ad solution that puts inexpensive banner ads for a brand on whatever Internet site I'm on. That's based … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Xbox Entertainment Studios looked just like a content-provider. How come it didn't make it? One analysis says it's because while it has lots of … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever-expanding consumer choices of … Read the whole story
COMMENTARY
by Mark Walsh
In contrast to the common-sense, midwestern values projected by former CEO Dan Hesse in Sprint's commercials, T-Mobile CEO John Legere has created a brash, … Read the whole story
COMMENTARY
by Jim Yang
During the Aug. 3 broadcast of the pre-season opener game between the Buffalo Bills and New York Giants, players and coaching staff could be … Read the whole story
COMMENTARY
by Gareth Davies
As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, … Read the whole story