TVBlog
by Ed Martin
Most of us focus on the excitement of the Drama and Comedy Series categories when watching the Emmy Awards. But this year the nominations for Movies and Miniseries and the … Read the whole story
by Wayne Friedman
Global TV advertising spending will slightly improve this year versus a year ago -- but will continue to steadily rise over the next six … Read the whole story
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by Wayne Friedman
Mega-merger announced deals spiked the overall media merger and acquisition market in the second quarter of this year from the levels of same period … Read the whole story
by Karl Greenberg
There's nothing like an eccentric mascot to help consumers remember a packaged good or home appliance brand. Most consumers -- depending on their generation … Read the whole story
by Larissa Faw
The Unilever brand has teamed with Tongal for a user-generated contest that supports its Super Bowl "Make Love, Not War" TV commercial. Read the whole story
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by Amy Corr
Motorcycle ad or Viagra spot? I wasn't sure when I first viewed the commercial for Indian Motorcycle's 2015 Indian Roadmaster. It's a beautiful touring … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable operators and other pay TV providers are continually worried about cord-cutting -- or increasingly "cord-nevers" for many millennials. Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
I remember that when I started in the media business, around the mid-'70s, the community's attention was focused on reach. Mass reach. Broad reach. … Read the whole story
COMMENTARY
by Jed Meyer
Everybody knows that you can learn as much from young people as you can teach them, and these days, maybe even more. That's often … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I wonder how many brands -- specifically, how many brands using video to reinforce identities forged long ago -- are quite as gallant, brave, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While we call it social media, ironically it may be quite the opposite: a new study suggests that screen time (including social media as … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A Barclay's analyst is putting out numbers that suggests HBO could offer its service online--without authentication maneuvers--and reap $600 million in additional revenue. If … Read the whole story
COMMENTARY
by Mallory Russell
While not as flashy as the Super Bowl, World Cup, or Holiday, the back-to-school season is important for many brands. And one of the … Read the whole story