by Wayne Friedman
Growing TV-media measurement company Rentrak continues to add millions of TV set-top boxes it can access -- double its levels of three years ago. … Read the whole story
by Aaron Baar
Peggy Ang, vice president of marketing communications for Samsung Electronics America, tells "Marketing Daily," "We're just going to have fun, and we're going to … Read the whole story
by Larissa Faw
A new study from Horizon Media also found that despite the growing popularity of on-demand viewing, being able to watch on their own schedule … Read the whole story
by Tyler Loechner
Turn, a company with both a demand-side platform (DSP) and data management platform (DMP), has upped its ante on programmatic TV via a partnership … Read the whole story
by Karlene Lukovitz
The first episode of "Fanta for the Funny," launched Aug. 15, pulled more than 270,000 views on CollegeHumor.com and YouTube in its first week, … Read the whole story
by Steve McClellan
The IPG shop will focus on the promotion of Younger, a new TV Land program that debuts in January, as well other new and … Read the whole story
by Mark Walsh
Vine's announcement this week allowing users to upload existing videos should make it easier for people to capture and edit videos. The step is … Read the whole story
-
by P.J. Bednarski
It could be Amazon, not Google, that will spend $1 billion to acquire the site Twitch, in which gamers watch video games being played … Read the whole story
by Karl Greenberg
Even though smoking rates have dropped from 23% to 9% since the 2000s, exhorting teens not to pick up the habit is a constant … Read the whole story
by Aaron Baar
Having attracted 13.5 million views last year, Season Two of the mockumentary has been expanded to 13 total episodes (five more than last year), … Read the whole story
-
by Amy Corr
The Canadian Cancer Society wants you to step out of your comfort zone and do something that truly scares you, and at the same … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sex in a box -- as a TV show? Okay, first question: How big is the box? Can you get everything necessary you need … Read the whole story
by The Editor
On the eve of NBC's Monday night telecast of the 66th Primetime Emmy Awards, MediaPost television critic Ed Martin handicaps how the TV industry … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Tonight, "House of Cards" may win an Emmy as outstanding drama series. Does it seem odd that no one in the outside world has … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It is the end of 2020, time to look back on the year's main developments as well as the decade we now leave behind. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Oversaturation of TV and online advertisements never really bothers me because I don't watch much television and I turn a blind eye to annoying … Read the whole story
COMMENTARY
by Bill Drolet
It's often said that content is king and distribution is queen, but platitudes are a "moral without a fable." That's because relevance is actually … Read the whole story