by Joe Mandese
Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
by Steve McClellan
The IPG shop will focus on the promotion of Younger, a new TV Land program that debuts in January, as well other new and … Read the whole story
by Laurie Sullivan
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
by Mark Walsh
Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking … Read the whole story
by Erik Sass
Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication and production … Read the whole story
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by Thom Forbes
While the television industry celebrated itself last night on broadcast television with host Seth Meyers remarking on the irony of the Emmy's honoring so … Read the whole story
by Erik Sass
Clear Channel Media and Entertainment and ubiquitous entertainment personality Mario Lopez announced that they are renewing and expanding their long-term partnership, with a number … Read the whole story
by Fern Siegel
Driver Digital, a cross-platform family company, will represent the YouTube star of "Its JudyTime" and "ItsJudysLife" for new media and product launches. Judy Travis, … Read the whole story
by Karl Greenberg
Mustang Unleashed, featuring the work of several designers: Anna Sui; Rogan Gregory and Scott Mackinlay-Hahn of Rogan; Paula Cademartori; Tomaso Anfossi and Francesco Ferrari … Read the whole story
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by Amy Corr
The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during Sunday's MTV VMAs. The ad promotes Kia's … Read the whole story
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by Amy Corr
Coca-Cola launches lyric bottles in China. Break a sweat if you want Gatorade. Let's launch! Read the whole story
COMMENTARY
by Gary Holmes
Nerds seem to having their cultural moment. "The Big Bang Theory," a show about four nerds and the women who love them, is the … Read the whole story
COMMENTARY
by Jen Sargent
Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become … Read the whole story
COMMENTARY
by Bill Drolet
It's often said that content is king and distribution is queen, but platitudes are a "moral without a fable." That's because relevance is actually … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
There's nothing subtle about it. Gannett Co. is introducing an ad that just takes over the screen on the home page and may play … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
The demand chain is simplicity on steroids -identify the right message, deliver the right experience. What consumers demand (or at least want), and it's … Read the whole story