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by Wayne Friedman
Led by expected growth in political advertising on TV stations this fall -- and steady national cable TV gains -- total TV advertising is … Read the whole story
by Steve McClellan
Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horizon Media after a review. The agency will handle buying for all Turner … Read the whole story
by Wendy Davis
Aereo says in new court papers that it's entitled to continue operating, and argues that it's now entitled to a compulsory cable license, which … Read the whole story
by Wayne Friedman
About 85% of U.S. households have some form of pay TV service -- a percentage that has slipped over the last four years. Leichtman … Read the whole story
by Joe Mandese
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
by Gavin O'Malley
As part of its broader social marketing strategy, Netflix is now encouraging users to recommend particular TV shows and movies to friends and family … Read the whole story
by Sarah Mahoney
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the … Read the whole story
by Karl Greenberg
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are six 45-second videos about 11 former Heisman winners living in the fictive house, … Read the whole story
by Karl Greenberg
Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- … Read the whole story
by Karlene Lukovitz
In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop … Read the whole story
by Tanya Gazdik
Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Television advertising is the standard bearer for "traditional" trading, but marketers are rapidly introducing new technologies to make TV ad-buying new again. How well … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Netflix has announced that it will allow users to discreetly recommend films to their friends on Facebook -- a kind of interactivity that makes … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
Today I am channeling my "inner Milennial" by doing an exercise to determine what would be a more financially responsible choice for my personal … Read the whole story
COMMENTARY
by Joel Melby
Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been … Read the whole story