by Joe Mandese
In what likely is the biggest methodological change in the way it measures national TV viewers since it introduced people meters in 1987, Nielsen … Read the whole story
by Wayne Friedman
The median age of the U.S. TV viewer is rising faster than the median age of the average American. The median TV age for … Read the whole story
by Wayne Friedman
U.S. syndication's top shows slightly improved their viewership this past season. CBS Television Distribution's "Wheel of Fortune" took the top spot again in terms … Read the whole story
by Joe Mandese
Following a 12-year hiatus to serve as mayor of New York City, Michael Bloomberg will return to Bloomberg LP, the media and financial news … Read the whole story
by Tanya Gazdik
Despite narrower, more focused online campaigns, fewer ad impressions are hitting their target, according to Nielsen. Fifty-nine percent of ad impressions served across all … Read the whole story
by Erik Sass
USA Today Sports Media Group is expanding its social media reach through a partnership with Moko Social Media, which operates sports-centered social mobile apps. … Read the whole story
by Aaron Baar
"Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to apps on … Read the whole story
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by P.J. Bednarski
"Life's So R.a.d.," slated for four "seasons" on YouTube, will feature clothing from a fashion line, S.o. R.a.d that will launch in Kohl's stores … Read the whole story
by Erik Sass
As media consumption habits continue to evolve, magazine publishers big and small are embracing online video to stay relevant in a media landscape increasingly … Read the whole story
by Aaron Baar
"Buffalo Wild Wings is constantly working to create authentic and immersive sports experiences in its restaurants as part of our strategy of becoming the … Read the whole story
by Karl Greenberg
The print, digital, TV and grassroots effort begins with a blunderbuss media buy against the NFL opener and college football this weekend, followed by … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For TV stations, happy days are here again -- at least for the next eight weeks or so. That's because political advertising season is … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Digital advertising's viewability problem is getting bigger when it comes to display ads, and the Media Rating Council (MRC) standard for video ads -- … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
This time around it's Kahlua attempting to barter its liquid-party-candy image for a little hipster sangfroid. Happily, rather than falling back on either of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
On Jan. 18, 2012, some of the largest sites on the Web -- including Wikipedia and Reddit -- went dark as part of an … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Brand marketers using video report that it outperforms other types of content marketing, according to a new research study conducted by video marketing platform … Read the whole story