by Wayne Friedman
TV networks' weak upfront advertising market was a mixed bag for the business -- but not all that bad for CBS, according to Les … Read the whole story
by Tyler Loechner
Specific Media has beefed up its TV audience targeting platform with the addition of audience data from media research firm Kantar Media and media … Read the whole story
by Wayne Friedman
Growing numbers of younger digital, multiscreen TV-video users have a strong preference for live TV -- as well as higher network brand loyalty. A … Read the whole story
by Tyler Loechner
With the 2014 U.S. midterm elections just around the corner, Targeted Victory, a data management platform (DMP) focused on Republican political media campaigns, is … Read the whole story
by Steve McClellan
The awards, which focus on advertising effectiveness, have new categories for campaigns that scored during the 2014 World Cup and Olympics competitions. There's also … Read the whole story
by Erik Sass
The Local Media Consortium, which represents over 50 local media companies with 1,200 individual publications across the U.S. and Puerto Rico, has entered into … Read the whole story
by Tanya Gazdik
Zillow is increasing its ad budget for its current campaign with the launch of the fourth TV spot in its current campaign. The original … Read the whole story
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by Amy Corr
Rosetta Stone has launched a 60-second ad that targets Millennials by illustrating the advantages of learning a new language. "Create a Smaller World" depicts … Read the whole story
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by Amy Corr
Even Peyton Manning can't avoid getting an advertising jingle stuck in his head. Manning stars in the latest ad for Nationwide that debuts the … Read the whole story
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by Amy Corr
The 9/11 Memorial & Museum launched a TV and social media campaign coinciding with the 13th anniversary of the 9/11 attacks. The campaign aims … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Lately U.S. TV viewers not only have to negotiate a blithering array of new media and video from all platforms, but an increasing number … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube has nearly 20% of the online video market, but lots of its short, irrelevant videos don't sell anything at all -- so eMarketer … Read the whole story
COMMENTARY
by Rob Kurfehs
In the past decade, social media has risen from nothing more than an obscure dorm room pastime to nothing less than a cultural revolution. … Read the whole story
COMMENTARY
by Paul Martecchini, Op-Ed Contributor
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
With a headline like that, you may have thought I was going to be writing about Holiday 2014. I am not. Even I have … Read the whole story