TVBlog
by Ed Martin
Has the life of the advertising executive always been a tough one -- one so demanding that it even prevents spending time with one's children? According to a storyline in … Read the whole story
by Wayne Friedman
More TV content providers are looking to dip their toes in the waters of new Internet-based TV services. Walt Disney and 21st Century Fox … Read the whole story
by Wayne Friedman
Although the numbers are still relatively small, slightly more U.S. pay TV consumers are strongly considering "cutting the cord" -- canceling their pay TV … Read the whole story
by Laurie Sullivan
Google's YouTube will generate an estimated $1.13 billion in revenue from video advertising this year -- up 39% from last year, per research firm … Read the whole story
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by Thom Forbes
As disenchanted fans and committed critics alike excoriate the National Football League on social media, and media outlets continue to probe what its officials … Read the whole story
by Karl Greenberg
John Esposito, president of North America at Stoli Group U.S.A., tells "Marketing Daily" that the underlying tactic is to reach Millennials with social. "It's … Read the whole story
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by Amy Corr
GE has launched "The Boy Who Beeps," a sweet two-minute video that launched last week during NBC's NFL Kickoff. The gist of the video … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Despite growing pay TV and other OTT services, consumers always believe a lot of TV is still "free" -- especially when it comes to … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
IKEA's growth in the U.S. happened to coincide with my buying-stuff adolescence. I was on my own for the first time and, for reasons … Read the whole story
COMMENTARY
by Walt Horstman
Digital demand-side platforms (DSPs) have set the bar for what today's media planners and buyers require. Intuitive user interfaces, easy application of first- and … Read the whole story
COMMENTARY
by Paul Martecchini, Op-Ed Contributor
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
With a headline like that, you may have thought I was going to be writing about Holiday 2014. I am not. Even I have … Read the whole story