TVBlog
by Ed Martin
This column marks the end of my year writing the daily MediaPost TV Blog. Given the perpetual advances in digital technology, changing consumer tastes and lifestyles, demographic shifts and so … Read the whole story
by Wayne Friedman
Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV … Read the whole story
by Steve McClellan
It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain … Read the whole story
by Wayne Friedman
CBS' new NFL "Thursday Night Football" series performed well in viewership for its first game -- as well as for advertisers. Preliminary Nielsen results … Read the whole story
by Erik Sass
Comcast and Univision Communications have struck a long-term deal for the distribution of the Spanish-language Univision Deportes Network. Comcast will deliver Univision Deportes to … Read the whole story
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by Tyler Loechner
Discovery Communications on Monday announced it has joined the "FourFronts" programmatic marketplace, a pilot program that was first announced in May. Other participants on … Read the whole story
by Tyler Loechner
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
by Mark Walsh
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To … Read the whole story
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by P.J. Bednarski
Extreme Reach has introduced a new dashboard solution that allows a user to monitor, measure and respond to TV and digital campaigns simultaneously from … Read the whole story
by Mark Walsh
Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A lot has been made of the Baltimore Ravens' Ray Rice travesty -- with a hint that the NFL might have been covering up … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
According to Ooyala's Q2 Video Index being released today, viewing via mobile devices is destined to make up more than half of all video … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new report by Nielsen, young people continue to shift their viewing activities to digital video. Since the second quarter of 2012, … Read the whole story