by Tyler Loechner
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
by Joe Mandese
Pat McDonough, a long-time Nielsen executive who was key to the development and oversight of many of the company's most important media research services, … Read the whole story
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by Amy Corr
Three successful college football players who flopped in the NFL poke fun at themselves in an ad for DISH. The brand's anywhere app allows … Read the whole story
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by Gavin O'Malley
Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager … Read the whole story
by Wayne Friedman
Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media consumers … Read the whole story
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by Amy Corr
UGG Australia launched "This Is UGG," a global brand marketing campaign starring Tom Brady. The first ad, "Time Out," is a sweet spot that … Read the whole story
by Laurie Sullivan
Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a similar … Read the whole story
by Steve McClellan
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, the new digital studio, Indigenous Media, will produce scripted series and channels for … Read the whole story
by Wayne Friedman
A slow-moving U.S. advertising market only inched up 0.7% in the second quarter of this year -- partly due to media spending going into … Read the whole story
by Wayne Friedman
Smart TV - Internet-connected TV sets - will continue to increase in worldwide use, as well as stand-alone Internet set-top-video box devices. By 2020, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When networks begin folding in tablet and iPhone TV viewership this season, suddenly they will gain thousands of "new" viewers, and younger ones too. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Hub Entertainment Research concludes that social media influencers like Facebook and Twitter don't really do such an awesome job of helping viewers to discover … Read the whole story
COMMENTARY
by Bill McCabe
Thirty seconds no longer provides advertisers with sufficient time to achieve their objectives. There are several key factors that are making longer-length commercials necessary. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As a service to viewers, the next generation of TV networks and distributors should help viewers delete more of their recorded programming -- especially … Read the whole story