TVBlog
by Adam Buckman, Featured Columnist
It certainly seems appropriate, at least on the face of it, that "Fashion Police" would continue without Joan Rivers. As a show business veteran, it's possible to imagine that she … Read the whole story
by Joe Mandese
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
by Wayne Friedman
With the backdrop of yet another NFL marketing partner suspending activities or promotions, NFL commissioner Roger Goodell now says he got it wrong when … Read the whole story
by Joe Mandese
Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer … Read the whole story
by Wayne Friedman
A multiyear deal with ESPN will give Capital One title sponsorship of the Orange Bowl. After a four-year deal with Discover Financial ending this … Read the whole story
by Karl Greenberg
Unilever, which holds the position as official pre-game products sponsor of NCAA Football, is aligning with the fall game schedule with a new retail … Read the whole story
by Karl Greenberg
The company's new campaign for the 2015 Outback keeps the wry humor intact, delivering a message about adventure driving, Subaru style, while toying with … Read the whole story
by Aaron Baar
"People like to see real-life, relatable situations and simple information," John Schiela, president of Phoenix Marketing International, tells "Marketing Daily." "They wanted to see … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Can you hear that? Brakes are squealing; steering wheels are turning. TV executives are trying to get ahead of the curve -- or of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Is Facebook trying to muscle in on the second-screener action that Twitter appears to be enjoying? That is a potential conclusion to the news … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Otter Media, the joint venture between AT&T and the Chernin Group, announced they have purchased a majority stake in Fullscreen, after months (and months) … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Someone forgot to turn off the real-time social media robots last week. The late, great Joan Rivers appeared to post to Instagram an endorsement … Read the whole story
COMMENTARY
by Stephen Gordet
They're not The Silent Generation; they're not The Greatest Generation; they are the generation that's got the money. Read the whole story