Discovery Channel this week announced a new reality show, "Tethered," premiering Oct. 5 -- which will have pairs of people trying to survive in the wild while tied together with … Read the whole story
In what either was the last upfront pitch of the 2014-15 or the first of the 2015-16 TV buying season, real people -- not … Read the whole story
The U.S., currently the dominant player when it comes to overall over-the-top (OTT) services, will continue to see soaring growth -- but its share … Read the whole story
Themed "Lycra Moves You," the new campaign uses a dramatic time-lapse 'trail' effect as a woman dances through her day in various bits of … Read the whole story
WPP's GroupM unit has acquired a 49% stake in Minneapolis-based independent media services agency Haworth Marketing + Media. Terms were not disclosed, but 44-year-old … Read the whole story
The first official night of the 2014-2015 TV season scored well among key viewers for two new dramas -- Fox's "Gotham" and CBS' "Scorpion" … Read the whole story
It's no coincidence that Hulu announced its big TV series -- "11/22/63," a time-traveling thriller featuring the big entertainment names of producer-director J.J. Abrams … Read the whole story
One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story
With this series I aim to explore the collisions of media and culture that have the potential to sideswipe each other in the way … Read the whole story
Mobile video advertising is expected to rise sharply this year from a small base. Ad revenue in the category is expected to more than … Read the whole story
Salesforce this week announced that it has inked deals with media agency Omnicom and MarketShare that demonstrate a shift in focus from IT to … Read the whole story