TVBlog
by Adam Buckman, Featured Columnist
Give "The Simpsons" credit for audacity. The long-running Fox series returns for its 26th season Sunday night with a Jewish-themed episode airing smack in the middle of the Jewish High … Read the whole story
by Wayne Friedman
Big and small media stocks were not immune from steeply declining stock markets indices that fell anywhere from 1.5% to nearly 2% on Thursday. … Read the whole story
by Steve McClellan
That's according to a forecast by Interpublic's MAGNA Global research unit. In a POV piece written this week, Vincent Letang explains the firm's projections … Read the whole story
by Wayne Friedman
Looking to expand beyond its narrow kids TV base, Discovery Communications' Hub Network will now become Discovery Family Channel. The 5-year-old Hub -- a … Read the whole story
by Wayne Friedman
Digital set-top video players are becoming the way for consumers to view content on Netflix, with console-based video game systems increasingly taking a back … Read the whole story
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by Thom Forbes
Starting in 2016, G.I. Joe and Sleeping Beauty will be bunking under the same marketing roof as Hasbro takes the merchandising rights to Disney's … Read the whole story
by Erik Sass
Hispanic digital video network MiTu is joining forces with Maker Studios to create video content targeting Hispanic millennials. Under the terms of the deal … Read the whole story
by Gavin O'Malley
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, … Read the whole story
by Tyler Loechner
Integral Ad Science on Friday announced the launch of Causal Impact, a new ad measurement tool intended to help advertisers understand the impact of … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising fell nearly a point Wednesday, as the Ad Sentiment Index climbed to 95.4 from 94.7 on Tuesday. Sentiment for all … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Critics and proponents are currently having their say about the proposed $45 billion Comcast-Time Warner Cable merger. The issue for critics is that a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
All the different ways people can get over the top content almost blurs the fact that, already over half of the broadband population has … Read the whole story