TVBlog
Is there really such a thing as "controversy" anymore on TV? The question arises in the wake of the "Daily Show" segment seen last Thursday night, in which "Daily Show" … Read the whole story
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
CBS won the first big Thursday night of the season -- but the surprise was the improvement that ABC gained. With "Grey's Anatomy," "Scandal" … Read the whole story
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In InfrastructureAutomation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology. NBCUx will offer data-enabled … Read the whole story
Havas and Universal Music Group (UMG) have enlisted Mirriad to bake brand messages directly into music videos. The native advertising partnership -- expected to … Read the whole story
Tremor Video on Monday announced it has partnered with seven demand-side platforms (DSPs) to add new demand sources to its video supply-side platform (SSP). Read the whole story
The fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' … Read the whole story
The spot, tagged "Uncap Flavor," features whimsical animation of a series of events related to the flavors of the lip balm such as cherries … Read the whole story
"They have a big influence on family purchase decisions," said Pinta's Joe Gutierrez, adding that 22% of Hispanic Millennials help with family finances versus … Read the whole story
Through Oct. 12, adult U.S. consumers can enter original videos in the "DDance for Dark Roast" contest to earn chances to win a grand … Read the whole story
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Early morning TV at the health club had Anthony Anderson on ESPN "SportsCenter" pushing the new ABC show "Black-ish" on one TV set, and … Read the whole story
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I recently delivered a keynote in Amsterdam at SpotOnTV2014, the Dutch association of TV sales houses. Obviously, many speakers represented TV networks or TV … Read the whole story
- COMMENTARY
Today, Facebook is introducing its new and improved Atlas platform, which it says will allow advertisers to track its ads across the Internet, even … Read the whole story
- COMMENTARY
More and more marketers, reacting to the chaos of fragmented TV viewership by digging deeper into when their target audiences are watching TV, find … Read the whole story
