TVBlog
by Adam Buckman, Featured Columnist
Those of us who are familiar with the FCC's history in the enforcement of "content" regulations don't really expect the commission to come out with a ruling banning the word … Read the whole story
by Mark Walsh
In what they call a first-of-its-kind campaign, Media Storm matched mobile location data from PlaceIQ with TV set-top-box data from Rentrak to target ads … Read the whole story
by Wayne Friedman
NBCUniversal has realigned cable networks and top executives in the formation of its new lifestyle group of cable networks. Heading up the group will … Read the whole story
by Wayne Friedman
With the season only a week old, ABC claims to be top network among higher-income TV viewers -- when it comes to regular scheduled … Read the whole story
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by P.J. Bednarski
According to new research from Extreme Reach, political advertising in Q2 delivered 77% of its ads in HD, the highest rates among all categories … Read the whole story
by Karlene Lukovitz
Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joanne Ozug and Gaby Dalkin -- to create videos in which they make … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Video was the name of the game at last night's Programmatic Upfront event hosted by AOL, which I guess should be expected from an … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
New discovery: You can fast-forward through video-on-demand programming, at least on some networks. For example, I happily fast-forwarded through VOD episodes of the TBS … Read the whole story
COMMENTARY
by Mark Walsh
The mobile banner came in for another beating yesterday during a panel yesterday at the OMMA Display conference focused on the topic. The question … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Do you want an ad that's shared and passed around and talked about, even if that means the consumer is happy and entertained but … Read the whole story
COMMENTARY
by Manish Bhatia, Jane Clarke
There is a path for our industry to make true cross-platform measurement a reality - one that can bring both buyers and sellers together … Read the whole story