TVBlog
by Adam Buckman, Featured Columnist
Two high-profile moves made this year by two networks have turned out to be the right ones. Both moves have borne the fruit NBC and ABC were hoping for -- … Read the whole story
by Joe Mandese
In two big deals involving divisions of the world's largest advertising company, WPP, Nielsen rival Rentrak appears to be accelerating its momentum in the … Read the whole story
by Joe Mandese
"For years, the Weather Channel accepted that viewers ignored it on sunny days and essentially bided its time until a hurricane came along and … Read the whole story
by Wayne Friedman
Media stocks recovered much of their massive stock market losses on Tuesday -- with equally hefty gains on Wednesday. Cablevision Systems was a big … Read the whole story
by Wayne Friedman
Sinclair Broadcast Group, one of the largest TV station groups, has given a big lift to a new local-based digital TV network, the male-centric … Read the whole story
by Mark Walsh
Immersive virtual reality, meeting others via a video "telepresence" and hyper-personalized interactions are among the innovations predicted for the Internet by 2025. For its … Read the whole story
by Karlene Lukovitz
The $1 million-plus campaign includes three 15-second spots being aired primarily on late-night network programming in 21 DMAs, as well as during some early-morning … Read the whole story
COMMENTARY
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"I love advertising because I love lying," a tuxedoed Jerry Seinfeld told a crowd of ad people last week while accepting an Honorary Clio … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A CNBC study says 49% of 805 respondents "economize" to afford tech devices. One area they cut spending on: food. Those skimping the most … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Just as we are approaching a moment where the term "digital media" is pleonastic, we may also be arriving at a place where social … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Keep your eyes on the game console. Well, a lot of consumers are doing just that: watching the gaming console. About 46% of broadband … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big … Read the whole story