TVBlog
by Adam Buckman, Featured Columnist
National Geographic Channel has booked The Ice Bar for a party to promote two of its Alaska reality shows -- "Ultimate Survival Alaska" and "Life Below Zero" -- and intends … Read the whole story
by Joe Mandese
In what likely is the most significant development yet to bring programmatic media-buying to local broadcast television, Interpublic's Mediabrands unit today will unveil a … Read the whole story
by Wayne Friedman
Many networks increased their commercial advertising inventory in the third quarter to what is anticipated to be slightly higher revenue in the period. Broadcast … Read the whole story
by Wayne Friedman
Nielsen says a software glitch resulted in some TV ratings being attributed incorrectly among broadcast and syndication programming since March. But the TV measurement … Read the whole story
by Wayne Friedman
The two big broadcast networks on Thursday -- CBS and ABC -- remain in their No. 1 and No. 2 positions, although at somewhat … Read the whole story
by Mark Walsh
Millennial moms tend to have higher rates of device ownership than average, with 85% having a smartphone and 43% a tablet in the U.S. … Read the whole story
by Gavin O'Malley
As it doubles down on digital, the WWE has named Lou Schwartz as its new Chief Digital Officer. He will also be expected to … Read the whole story
by Larissa Faw
The campaign coincides with People's 40th anniversary launching the week of October 13th and includes national TV, print, and digital. There's an overarching :30 … Read the whole story
by Karl Greenberg
In one of the spots, as the camera follows a contractor in a worker's florescent vest as he strolls through a work site to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where's the growth going to come for broadcast networks? In the past, many analysts said they should look to new shows. But it's a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The TV advertising market may have been wavering a bit in recent months. Some warning signs exist, especially when it comes to falling viewership … Read the whole story
COMMENTARY
by Walt Horstman
We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Tubular Labs studied 160 million video users over a year-long period (September 2013-September 2014) and found fascinating insights about who's watching what kind of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was … Read the whole story