TVBlog
by Adam Buckman, Featured Columnist
The new show will be about cars and the wealthy people who collect them -- that's about all we can deduce from the news release. "Tentatively titled 'Jay Leno's Garage,' … Read the whole story
by Wayne Friedman
Finally moving into Netflix territory, HBO says it will offer a stand-alone streaming video service next year. Richard Plepler, chairman/chief executive officer of HBO, … Read the whole story
by Wayne Friedman
A day after HBO announced a streaming stand-alone video service starting next year, CBS says it's launching its own subscription video-on-demand effort -- CBS … Read the whole story
by Tyler Loechner
Programmatic video ad platform Virool on Thursday announced its launch in the UK at the IAB UK Digital Upfronts event. The company is opening … Read the whole story
by Laurie Sullivan
Consumers have never had much faith in advertising because -- let's face it -- not all brands provide accurate information about their products or … Read the whole story
by Karlene Lukovitz
The ad is the third TV spot for Diet Coke's "Get A Taste" campaign, which portrays extraordinary moments or experiences while asking consumers to … Read the whole story
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by P.J. Bednarski
The Online Video Daily blog, "Evolve's Campaign To Get You To Watch More Than 7.5 Seconds Of An Ad" published Oct. 14. should have … Read the whole story
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by Amy Corr
Dos Equis' Most Interesting Man always has smart advice to offer, even when it comes to Halloween. In a 15-second spot, he gives his … Read the whole story
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by Amy Corr
ARCO gas has launched a trio of TV ads encouraging drivers to treat their cars well by selecting a top-tier gas for cheap. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
HBO CEO Richard Plepler announced today at an investor presentation that HBO will finally begin selling a digital version sometime in 2015 that won't … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
One day after HBO announced it will launch a stand-alone HBO online service, CBS this morning premiered CBS All Access, an online service that … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Mobile-first" has already become a tired and generally meaningless cliche in this industry. Al Jazeera's new AJ+ mobile news experience is an exception worth … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Far be it for any digital platform to learn from traditional TV sellers. But perhaps Google's YouTube has let a TV tactic sneak in. … Read the whole story
COMMENTARY
by Volker Ballueder
The cross-platform and device gap is being increasingly narrowed -- not just through second-screening but through synchronising second-screen activity with television advertising. Read the whole story
COMMENTARY
by Jen Sargent
If you haven't been keeping up with the news regarding cross-platform video buying, it really is time to take note. Cross-platform buying is on … Read the whole story
COMMENTARY
by Joe Marchese
Everyone seems to be cheering yesterday's announcement by HBO CEO Richard Plepler that, starting next year, its content will be available as a standalone … Read the whole story