TVBlog
Just as retail stores seem to hang their Christmas decorations earlier and earlier every year, the Hollywood awards season seems to get longer too. Two awards-show announcements came just this … Read the whole story
The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones … Read the whole story
Nielsen Catalina Solutions has been striking data-sharing partnerships to bolster its capabilities in a number of major ad categories. Nielsen Catalina announce a deal … Read the whole story
In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising … Read the whole story
Marketers want -- even need -- data and analytics, but perhaps they are looking in the wrong places, or not looking at all. Nearly … Read the whole story
The Cartoon Network doesn't violate Android users' privacy rights by transmitting the names of videos they view to the analytics company Bango, a federal … Read the whole story
Programmatic video ad platform Virool on Thursday announced its launch in the UK at the IAB UK Digital Upfronts event. The company is opening … Read the whole story
Harmelin Media has been selected by Cumberland Packing Corp. to handle media chores for its sweeteners business after a three-month review. Harmelin will handle … Read the whole story
"We are seeing an uptick in interest from both Millennial consumers who enjoy the taste and fun, as well as older consumers who fondly … Read the whole story
Movie trailers are still big marketing tools for major theatrical movies. But could they do more? A new study reports 31% of moviegoers said … Read the whole story
How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. … Read the whole story
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HBO's stand-alone streaming service might start out very different than some nervous cable operators might believe -- it could be a more of a … Read the whole story
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Convenience wins. Online viewing is popular because it's easy. Sure, binge-watching, commercial skipping and a lower cost are nice, but more than half of … Read the whole story
COMMENTARYMarketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by … Read the whole story
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A New Yorker cartoon: A man and his young son walk up to an ice cream truck on the street corner. The vendor is … Read the whole story
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Viral ads prove the point that some of the best content made is contained in commercials. Some very good video is selling something, and … Read the whole story
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Yesterday, HBO shook up the cable industry by announcing a new standalone Internet service. Today, CBS rolled out its own new streaming service. The … Read the whole story
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As technology advances rapidly in the mobile sphere, we'll see more tailored, optimized content delivered in real-time on broadcast mediums. Partnerships and collaborations will … Read the whole story
Well this is interesting. Recently, two agencies were honored with Silver placements in the International category of Advertising Age's 2014 Small Agency Award. A … Read the whole story
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As anybody who reads this column knows, I am a big fan and regular semi-advertent practitioner of willful stupidity. My shoelaces rarely find their … Read the whole story
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Why haven't digital ad formats themselves changed in ways that let the consumer make better use of them? Shouldn't the ads themselves be cross-platform-enabled? Read the whole story
