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by Steve McClellan
The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones … Read the whole story
by Erik Sass
Nielsen Catalina Solutions has been striking data-sharing partnerships to bolster its capabilities in a number of major ad categories. Nielsen Catalina announce a deal … Read the whole story
by Tyler Loechner
In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising … Read the whole story
by Tyler Loechner
Marketers want -- even need -- data and analytics, but perhaps they are looking in the wrong places, or not looking at all. Nearly … Read the whole story
by Wendy Davis
The Cartoon Network doesn't violate Android users' privacy rights by transmitting the names of videos they view to the analytics company Bango, a federal … Read the whole story
by Tyler Loechner
Programmatic video ad platform Virool on Thursday announced its launch in the UK at the IAB UK Digital Upfronts event. The company is opening … Read the whole story
by Steve McClellan
Harmelin Media has been selected by Cumberland Packing Corp. to handle media chores for its sweeteners business after a three-month review. Harmelin will handle … Read the whole story
by Karlene Lukovitz
"We are seeing an uptick in interest from both Millennial consumers who enjoy the taste and fun, as well as older consumers who fondly … Read the whole story
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by Wayne Friedman
Movie trailers are still big marketing tools for major theatrical movies. But could they do more? A new study reports 31% of moviegoers said … Read the whole story
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by Amy Corr
How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
HBO's stand-alone streaming service might start out very different than some nervous cable operators might believe -- it could be a more of a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Convenience wins. Online viewing is popular because it's easy. Sure, binge-watching, commercial skipping and a lower cost are nice, but more than half of … Read the whole story
COMMENTARY
by Mark Walsh
Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
A New Yorker cartoon: A man and his young son walk up to an ice cream truck on the street corner. The vendor is … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Viral ads prove the point that some of the best content made is contained in commercials. Some very good video is selling something, and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Yesterday, HBO shook up the cable industry by announcing a new standalone Internet service. Today, CBS rolled out its own new streaming service. The … Read the whole story
COMMENTARY
by Christian Henschel
As technology advances rapidly in the mobile sphere, we'll see more tailored, optimized content delivered in real-time on broadcast mediums. Partnerships and collaborations will … Read the whole story
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by Richard Whitman, Columnist
Well this is interesting. Recently, two agencies were honored with Silver placements in the International category of Advertising Age's 2014 Small Agency Award. A … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
As anybody who reads this column knows, I am a big fan and regular semi-advertent practitioner of willful stupidity. My shoelaces rarely find their … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Why haven't digital ad formats themselves changed in ways that let the consumer make better use of them? Shouldn't the ads themselves be cross-platform-enabled? Read the whole story