TVBlog
What possessed NBC to make this new series about an exorcist? A couple of things: The series, titled "Constantine," is adapted from a comic book series called "Hellblazer," which an … Read the whole story
The Federal Communications Commission has delayed its review of Comcast's proposed $45 billion merger with Time Warner Cable -- which, if approved, would greatly … Read the whole story
Spending on subscription video-on-demand services will continue to climb at double-digit percentage gains in the coming years. Information research company Gartner expects consumer spending … Read the whole story
Comcast's NBCUniversal saw its cable and broadcast divisions headed in different directions in the third quarter. NBC cable networks got hit with a 4.6% … Read the whole story
The Council for Research Excellence this morning is releasing a comprehensive primer for the advertising and media research community to begin organizing how it … Read the whole story
Not even the World Series, Fox's usual fall TV helper, is delivering much of a ratings bump to the network's early-season doldrums. The first … Read the whole story
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationship with New York Road Runners. It also invested in a significant presence … Read the whole story
TBWA\Hunt\Lascaris in Johannesburg launched a serious campaign for Medecins Sans Frontieres/ Doctors Without Borders, called #ToughDecisions. The objective is to encourage more South Africans … Read the whole story
- COMMENTARY
True-blue conservatives are likely to go to one source for news.True-blue liberals are likely to search around the dial a bit more. Forty-seven percent … Read the whole story
- COMMENTARY
Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented TV landscape environment, increasing the complexity in media buying … Read the whole story
- COMMENTARY
Online video has a new momentum--almost like an unorganized marketing campaign. The landscape is quickly changing. Read the whole story
- COMMENTARY
Mobile is hot -- but you knew that already. What is new on this front is how hot and whom mobile wins over. A … Read the whole story
