by Wayne Friedman
Time Warner Cable continues to lose steam with its video business, but its broadband consumer business is paying off. The company reported that third-quarter … Read the whole story
by Joe Mandese
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
by Fern Siegel
In a new alliance The Atlantic and PBS' "News Hour" have teamed to air regular broadcast stories based on the magazine's enterprise reporting. Beginning … Read the whole story
by Wayne Friedman
Debbie Reichig will be senior vice president of media sales research and insights, overseeing media sales research department and assisting in sales strategy for … Read the whole story
by Sarah Mahoney
It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people … Read the whole story
by Erik Sass
Not long after announcing that it would hand over business operations at flagship publication 'Martha Stewart Living' to women's interest publisher Meredith Corp., Martha … Read the whole story
by Karl Greenberg
Mazda is not spending lots more money than it did last year, but you would think so based on the brand's "always on" strategy. … Read the whole story
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by Amy Corr
Samsung's curved UHD TV is stunning. High fashion and sleek, modern architecture collide in "The Power Of The Curve." The 90-second video follows a … Read the whole story
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by Amy Corr
With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name … Read the whole story
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by Amy Corr
Burt's Bees' has launched its firstTV spot, which opens with a pair of worker bees dropping a tube of Beeswax lip balm -- and … Read the whole story
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by Amy Corr
In The Raw sweetener is a Brooklyn-based, family-owned company that produces a slew of natural sweeteners often found inside the small brown packets in … Read the whole story
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by P.J. Bednarski
Yahoo has named Lisa Utzschneider as its new SVP of sales for the Americas, replacing Ned Brody, who is taking a new post as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Following in the footsteps of CBS, HBO, and others, YouTube wants to join the hunt for subscription-video-on-demand business. Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment … Read the whole story
COMMENTARY
by Maya Abulashvili, Staff Writer
For those traditional old-school Mad Men who haven't heard of "growth hacking," it's a marketing technique adopted form Silicon Valley start-ups. Among the companies … Read the whole story
COMMENTARY
by Corey Davis
Back in the late summer, BusinessWeek's Felix Galette took a closer look at the hit-factory that YouTube has been creating and why old-guard media … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jim Hackett, VP of tech operations for eXelate, started in the backend / web development area of the financial industry before moving into the … Read the whole story