TVBlog
Nik Wallenda's live tightrope walk over the Chicago River Sunday night on Discovery was a bravura performance -- by Wallenda himself certainly, but also by the production team that put … Read the whole story
Television political advertising spending among key federal and gubernatorial races this season is roughly the same as in the midterm election season four years … Read the whole story
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FIFA soccer events beginning in 2015 in anticipation of the 2018 Soccer World … Read the whole story
Launching a new premium video platform can turn out to be one tougher-than-expected wrestling match. In starting an over-the top Internet video service, WWE … Read the whole story
Multi Channel Network (MCN), one of Australia's largest media advertising companies, has announced a partnership with AOL's Adap.tv, a programmatic video ad platform, to … Read the whole story
There are serious shows coming up for automakers. SEMA happens this week, and the Los Angeles Auto Show is also coming up in November. … Read the whole story
Chalk another one up for the in-house programmatic trend. Foxtel, the large Australian cable TV operator majority-owned by Rupert Murdoch, on Friday announced it … Read the whole story
- COMMENTARY
More media competitors are needed to compete with the likes of Netflix and Amazon, according to Rupert Murdoch, News Corp. and 21st Century Fox … Read the whole story
- COMMENTARY
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or … Read the whole story
- COMMENTARY
With midterm elections this week, reports of campaigns spending record-breaking amounts on political advertising are all over the news. And while TV is definitely … Read the whole story
- COMMENTARY
StyleHaul is a collection of 4,000 YouTube channels that centers on having young women show off and enthuse over clothing and beauty products, and … Read the whole story
- COMMENTARY
I recently had a conversation with Mike Welch, who heads AT&T's advertising business, and we very quickly found ourselves doubling back on our discussion … Read the whole story
- COMMENTARY
A new study, "TV Advertising in an OTT World" from Hub Research says online video viewers can deal with five ads per 30 minutes … Read the whole story
- COMMENTARY
Everybody wants to make a viral video. Some content publishers have their eyes on the marketing dollars a viral video promises, which can rise … Read the whole story
- COMMENTARY
The more a consumer gets targeted by one message on television, the more that consumer loses respect for the brand and the message. The … Read the whole story
- COMMENTARY
Mobile video advertising spending is trebling as new channels and inventory become available, so expect a Christmas rush followed by a New Year hangover … Read the whole story
Do you watch "Mad Men?" Silly question, I know. But have you seen the "Mad Men" spoof that Toronto-based agency Zulu Alpha Kilo did … Read the whole story
