by Wayne Friedman
Television political advertising spending among key federal and gubernatorial races this season is roughly the same as in the midterm election season four years … Read the whole story
by Erik Sass
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FIFA soccer events beginning in 2015 in anticipation of the 2018 Soccer World … Read the whole story
by Wayne Friedman
Launching a new premium video platform can turn out to be one tougher-than-expected wrestling match. In starting an over-the top Internet video service, WWE … Read the whole story
by Tyler Loechner
Multi Channel Network (MCN), one of Australia's largest media advertising companies, has announced a partnership with AOL's Adap.tv, a programmatic video ad platform, to … Read the whole story
by Karl Greenberg
There are serious shows coming up for automakers. SEMA happens this week, and the Los Angeles Auto Show is also coming up in November. … Read the whole story
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by Tyler Loechner
Chalk another one up for the in-house programmatic trend. Foxtel, the large Australian cable TV operator majority-owned by Rupert Murdoch, on Friday announced it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More media competitors are needed to compete with the likes of Netflix and Amazon, according to Rupert Murdoch, News Corp. and 21st Century Fox … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or … Read the whole story
COMMENTARY
by
With midterm elections this week, reports of campaigns spending record-breaking amounts on political advertising are all over the news. And while TV is definitely … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
StyleHaul is a collection of 4,000 YouTube channels that centers on having young women show off and enthuse over clothing and beauty products, and … Read the whole story
COMMENTARY
by Justin Evans
I recently had a conversation with Mike Welch, who heads AT&T's advertising business, and we very quickly found ourselves doubling back on our discussion … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new study, "TV Advertising in an OTT World" from Hub Research says online video viewers can deal with five ads per 30 minutes … Read the whole story
COMMENTARY
by Eric Hoffert
Everybody wants to make a viral video. Some content publishers have their eyes on the marketing dollars a viral video promises, which can rise … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The more a consumer gets targeted by one message on television, the more that consumer loses respect for the brand and the message. The … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Mobile video advertising spending is trebling as new channels and inventory become available, so expect a Christmas rush followed by a New Year hangover … Read the whole story
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by Richard Whitman, Columnist
Do you watch "Mad Men?" Silly question, I know. But have you seen the "Mad Men" spoof that Toronto-based agency Zulu Alpha Kilo did … Read the whole story