TVBlog
by Adam Buckman, Featured Columnist
What has Jay Leno been up to since he stepped down from "The Tonight Show" last February? Well, among other things, he's been letting himself go stale in the comedy … Read the whole story
by Wendy Davis
In his strongest statement yet on net neutrality, President Barack Obama on Monday publicly called on the Federal Communications Commission to reclassify broadband service … Read the whole story
by Tyler Loechner
Expanding on a partnership first struck just over one year ago, programmatic video ad platform Videology users can now use LiveRamp, a data on-boarder, … Read the whole story
by Sarah Mahoney
In addition to its holiday ad campaign, the "Dress Normal" spots filmed by Sofia Coppola, the company says its Banana Republic is an Instagram … Read the whole story
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by P.J. Bednarski
Fullscreen, now owned by a group fronted by The Chernin Group and AT&T, announced that it has acquired Austin-based Rooster Teeth, a digital brand … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A television ad market that seems less "visible" to major TV executives could mean another changing marketplace -- but not necessarily less money. A … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
It looks like online video distributor Aereo has decided it can no longer afford to continue burning $1 million a month. This week the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Estimates are that revenues from digital media platforms could overtake traditional TV’s in the next few years. Here’s one projection: Forrester says the amount … Read the whole story
COMMENTARY
by Walt Horstman
With each week, it seems that more TV networks and media agencies are embracing the future of programmatic TV. The benefits for TV advertising … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If you think about it, marketers today simply can’t win when making a smart decision about where to place their ad budgets. TV used … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Marrying the biggest and smallest screens in the home, TV and mobile, is one of the most challenging but ultimately impactful cross-platform synnergy for … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Forever it seems, big media seemed pretty content to pay only minimal attention to streaming video -- indeed, three of the big four networks … Read the whole story
COMMENTARY
by Chad Bronstein
The value of video in digital marketing is growing as video consumption continues to rise across channels and connected devices. Once content creators begin … Read the whole story