TVBlog
by Adam Buckman, Featured Columnist
Is there anything they can't show on TV these days? Technically, there is plenty they can't (or won't) show, at least on what has long been known as "advertiser-supported" TV. … Read the whole story
by Laurie Sullivan
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
by Wayne Friedman
Some of the results from the Cablevision, Time Warner Cable study note that nearly three-quarters - 74% - of TV tuning occurs outside of … Read the whole story
by Tyler Loechner
The initial rumblings turned out to be true, as Yahoo this week formally announced an agreement to acquire programmatic video ad platform BrightRoll for … Read the whole story
by Wendy Davis
An Android user has appealed the dismissal of his privacy lawsuit against the Cartoon Network, which allegedly transmitted the names of videos he viewed … Read the whole story
by Karl Greenberg
In one of the spots, a Jem doll reminds viewers about how she used to be a favorite toy, as she primps in the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When in doubt, just give them the finger. No, not that finger. In Bravo's case, ads for a new show have created some controversy. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
With television under more pressure by digital marketers to enter the modern era, Channel 4's announcement of programmatic coming to All4 next year is … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
The walled television garden -- complete with surrogate-demo targeting, program ratings representing ad viewing, and over-cluttered ad pods that send viewers away -- is … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A report from Touchstorm says that only 115 magazines out of 1,547 it studied had a "meaningful audience" of 10 million or more YouTube … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Federal Trade Commission should stop focusing on how advertisers use data about consumers, the industry trade group Interactive Advertising Bureau says. "It is … Read the whole story