TVBlog
by Adam Buckman, Featured Columnist
Tonight, NBC will introduce its new drama series about the War on Terror with a plot line involving the threatened execution of an American aide worker being held hostage by … Read the whole story
by Wayne Friedman
NFL's off-field issues should have a creative effect on Super Bowl advertising next February. Recent studies indicate that almost two-thirds of U.S. citizens and … Read the whole story
by Wayne Friedman
Coming in April, ESPN -- one of Disney's biggest brands -- will see a relaunch of its biggest mobile app, "SportsCenter." That app will … Read the whole story
by Wayne Friedman
Cable network WE tv will begin an unusual marketing campaign that pushes TV viewers to watch shows within three days of the shows' original … Read the whole story
by Tyler Loechner
Programmatic video ad platform Videology on Monday announced the appointment of Kenneth Tarpey as its new chief financial officer. Tarpey was formerly CFO of … Read the whole story
by Karl Greenberg
There will also be promotions across digital properties like NHL.com, NHL Social and NHL Mobile, according to the automaker, which says it also gets … Read the whole story
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by P.J. Bednarski
Music video company Vevo this morning confirms reports that Rio Caraeff, its president and CEO, will leave the company at the end of the … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly says 59.4% of all video sharing come via Facebook, and comScore says three-quarters of all videos are now seen on a site other … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I always say that it is good to have science fiction and science facts. You need science fiction to dream about what might be … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Ads that actually perform functions for users, rather than just interrupt them, bring us closer to realizing the true potential of mobile marketing. CMT … Read the whole story