TVBlog
Tonight, NBC will introduce its new drama series about the War on Terror with a plot line involving the threatened execution of an American aide worker being held hostage by … Read the whole story
NFL's off-field issues should have a creative effect on Super Bowl advertising next February. Recent studies indicate that almost two-thirds of U.S. citizens and … Read the whole story
Coming in April, ESPN -- one of Disney's biggest brands -- will see a relaunch of its biggest mobile app, "SportsCenter." That app will … Read the whole story
Cable network WE tv will begin an unusual marketing campaign that pushes TV viewers to watch shows within three days of the shows' original … Read the whole story
Programmatic video ad platform Videology on Monday announced the appointment of Kenneth Tarpey as its new chief financial officer. Tarpey was formerly CFO of … Read the whole story
There will also be promotions across digital properties like NHL.com, NHL Social and NHL Mobile, according to the automaker, which says it also gets … Read the whole story
Music video company Vevo this morning confirms reports that Rio Caraeff, its president and CEO, will leave the company at the end of the … Read the whole story
- COMMENTARY
One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will … Read the whole story
- COMMENTARY
Unruly says 59.4% of all video sharing come via Facebook, and comScore says three-quarters of all videos are now seen on a site other … Read the whole story
- COMMENTARY
I always say that it is good to have science fiction and science facts. You need science fiction to dream about what might be … Read the whole story
COMMENTARYAds that actually perform functions for users, rather than just interrupt them, bring us closer to realizing the true potential of mobile marketing. CMT … Read the whole story
