TVBlog
by Adam Buckman, Featured Columnist
When the broadcast networks chose not to air President Obama's immigration speech, they were just acknowledging what everybody else already knows: Speeches like this are available to watch in a … Read the whole story
by Wayne Friedman
Global media consumption rose over six hours per week in 2013 versus a year ago -- with still-surging digital media a main factor. Worldwide … Read the whole story
by Erik Sass
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad … Read the whole story
by Karl Greenberg
The organization's TV and social channels are running a series of new ads, and behind-the-scenes bloopers. In the ads, the "Guys in Blue" do … Read the whole story
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by Amy Corr
GEICO is done with ads running under its "Did You Know" umbrella. The final installment in the campaign involves a genie who takes wish … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix is planning an event about the "future of TV" that will feature partners, "friends" and other folks from networks, movie studios and other … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It may seem a bit like piling on, but I think that it's finally time for the TV industry to change the way audience … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The combination of ease-of-use and maniacal need-to-know has resulted in some stunning stats for the brand new NFL Now, which apparently is far more … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC's efforts to boost its scripted TV programming have taken another hit with its cancellations of plans for a new Cosby sit-com. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A blogger on the British Econsultancy.com site makes the point that watching a TV ad at all is getting to be a rare feat … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic video ad platform Videology on Friday announced the appointment of Tim Castree as managing director, North America. Castree joins the ad tech firm … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Up top is the first line of Shirley Ellis' lyrics for the popular, late-1964 classic, "The Name Game." A stanza or two into the … Read the whole story