TVBlog
by Adam Buckman, Featured Columnist
About three-quarters into the premiere episode of "Girlfriends' Guide to Divorce," a dramatic confrontation between estranged spouses represents the first honest moment in this show. Unfortunately,
such moments are far … Read the whole story
by Karl Greenberg
The bigger picture is Nissan's "Big Moments" strategy of buying into major events like the NCAA football playoffs and sponsorship of the Heisman Trophy … Read the whole story
by Wayne Friedman
Media merger and acquisition value climbed 40% in November versus the same time period a year ago, to some $14.5 billion. Investment banker Petsky … Read the whole story
by Wayne Friedman
Television's big marketing/promotion association, PromaxBDA, has named brand marketing executive Steve Kazanjian as its president/chief executive officer. Kazanjian, who was a former PromaxBDA board … Read the whole story
by Karlene Lukovitz
The new campaign, from The Via Agency, includes a three-minute-plus music video and three, 30-second videos/TV spots directed by Anthony Mandler, best known for … Read the whole story
-
by Thom Forbes
Microsoft's Xbox Live weathered a hacker attack last night that took it offline for five hours, dampening what must have been a celebratory mood … Read the whole story
by Aaron Baar
"We're basically repositioning the Army brand as an enterprise brand," Mark S. Davis, deputy assistant secretary of the Army for marketing and director of … Read the whole story
by Sarah Mahoney
With all the marketing hysteria surrounding Black Friday, it's easy to forget that consumers tune out most of it. But Kantar Media just crunched … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Richard Sherman of the Seattle Seahawks is a good businessman, smart athlete -- and now a good social comedian. He gets paid for endorsing … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Investors have plunked down $1.65 billion on multichannel networks in the last year and-get this--he aggregate value has tripled in that time. They seem … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Vodafone's courtship of Tesco's Blinkbox service is as much about providing entertainment to the big screen as it is a means to offer exclusive … Read the whole story