by Wayne Friedman
U.S. advertising will see a slight improvement in 2015 from 2014 -- but not by much. The Internet will continue to climb, while TV … Read the whole story
by Gavin O'Malley
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SSP) recently acquired by Facebook, to help its local stations monetize their respective … Read the whole story
by Wayne Friedman
NBC's highly touted "Peter Pan Live!" delivered about half the ratings results of its first holiday season live musical event a year ago. The … Read the whole story
by Wayne Friedman
Traditional TV viewership continues to decline -- most dramatically among younger viewers, specifically those 18-24. Magna Global says this narrow target of young viewers … Read the whole story
by Wayne Friedman
Top executives at NBCUniversal's E! Entertainment and Esquire network have expanded their duties in marketing and news/digital areas. Jen Neal has been named executive … Read the whole story
by Larissa Faw
BTN wants be recognized as a national network by both diehard fans and non-alumni. This month, the BTN and creative agency Fallon are partnering … Read the whole story
by Wendy Davis
Online video distributor FilmOn X is a "repeat infringer" with a "long history of violating copyright owners' exclusive rights," the broadcaster Window to the … Read the whole story
by Erik Sass
"People en Espanol" has launched a new twice-weekly online video program, "La Esquina" (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity … Read the whole story
by Karlene Lukovitz
The new 30-second spot will continue the brand's "You're Not You When You're Hungry" campaign from BBDO, which debuted in a spot featuring Betty … Read the whole story
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by Amy Corr
Hennessy's latest brand campaign pays homage to the 20-year career of hip-hop artist and Hennessy brand ambassador, Nas. "The Ride" is a continuation of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A little less than half the country, 49%, has DVR time-shifting technology, according to Nielsen. The number has barely moved in the last few … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nothing conveys "the honorable pursuit of excellence in college athletics" more than hiring a PR agency -- unless it's a television contract worth millions. Read the whole story
COMMENTARY
by Walt Horstman
As programmatic brings a richer data-driven sensibility to TV planning, buying and optimization, measurement of TV will begin to play an important role. Precision … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
TubeMogul this week launched a self-serve software platform for programmatic TV ad buying. The company partnered with major programmatic TV supply-side platforms (SSPs) including … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Now that we're past Thanksgiving and holiday parties are already upon us, it's time to think about 2015. While I don't mind making predictions … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It has been an ugly year for sports governing bodies. Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Seen through one prism, the deliciously over-the-top FX hit "Sons of Anarchy" is one long infomercial for Harley-Davidson. The American motorcycle giant has long … Read the whole story