by Wayne Friedman
CBS' David Poltrack says the broadcast TV advertising market will continue at a virtually flat growth rate through 2015. The chief research officer of … Read the whole story
by Wayne Friedman
Time Warner's effort to launch HBO as a standalone over-the-top service won't affect its traditional distribution efforts. HBO previously announced it wants to target … Read the whole story
by Wayne Friedman
While the U.S. advertising marketplace remains weak for TV networks overall, Discovery Communications believes its international TV will help keep the company growing strongly. … Read the whole story
by Tyler Loechner
There has been a flurry of activity in the "programmatic TV" space of late, and now SpotXchange, a supply-side platform (SSP) for video advertising, … Read the whole story
by Karl Greenberg
The event will bring 7,000 athletes and 3,000 coaches from 170 countries to compete in 25 events at over 27 venues. Meanwhile, brands like … Read the whole story
by Larissa Faw
WPP CEO Martin Sorrell is urging analysts and investors to force competing holding companies to "fess up" and report more precisely how they're doing … Read the whole story
by Tanya Gazdik
In the current campaign, "Transformation," Las Vegas celebrates the over-the-top experiences and activities that can be found throughout the city, and make Las Vegas … Read the whole story
by Erik Sass
The NFL's strong presence on Instagram, particularly on game days, contributed to its 272% increase in digital engagement on Sunday. Discovery was up thanks … Read the whole story
by Tyler Loechner
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
COMMENTARY
by Tobi Bauckhage, Op-Ed Contributor
With the fragmentation of media coupled with elusive audiences, marketers are clamoring for platforms that can help them navigate the nuances of today's ever-changing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Here's a key marketing question: Are you creating content for your advertisers or viewers? Or are you just doing good "art"? Think about the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's far too easy to write off television as yesterday's technology and forget it's actually the largest global advertising channel -- and even next … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Rick Sirvaitis is a sales legend in the media industry, with stints at Blair, NBC Network, WDIV, Turner, Fox Family, and GM Mediaworks. Now, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
For several quarters in a row, Ooyala and other companies have been reporting growth--ridiculously large increases-in online video viewership or other up-worthy stats. Ooyala … Read the whole story
COMMENTARY
by Jason Thibeault
If there's one thing that kills a great video experience, it's anything that makes your user wait: a slow video start time, a lot … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube is trying to sweeten the pot for the formidable bunch of young stars it's created. According to 'The Wall Street Journal,' YouTube is … Read the whole story