by Joe Mandese
Rentrak, which in October said it was granted a patent for measuring when TV sets are turned on or off, this morning announced another … Read the whole story
by Wayne Friedman
In line with other downward global ad estimates, London-based ad service/publishing company Warc, says global advertising spend will increase by 4.8% in 2015. The … Read the whole story
by Joe Mandese
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control -- … Read the whole story
by Tyler Loechner
Helping bridge the gap between television and digital video ad campaigns, programmatic video ad platform Virool on Wednesday announced it has integrated Nielsen Online … Read the whole story
by Larissa Faw
Insurer Genworth is working with Spark SMG and its sibling branded content and entertainment division LiquidThread to create an integrated partnership running across the … Read the whole story
by Erik Sass
Telemundo and Mashable are joining forces to create a new Spanish-language content hub, "#ElPulso via Mashable," centered on a dedicated page on Telemundo.com powered … Read the whole story
by Wayne Friedman
The average U.S. TV home with broadband service now has almost two connected TV devices -- up 28% from last year. Connected TV devices … Read the whole story
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by Amy Corr
Papa Gino's and Super Bowl Champion Tedy Bruschi had a great time pranking customers. As consumers waited for their pizza, a large cardboard photo … Read the whole story
by Laurie Sullivan
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
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by Amy Corr
Santa ditches his sleigh to fly coach in an Expedia.com ad. Coach, the brand, teams up with the Peanuts gang. Read the whole story
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by Gavin O'Malley
On Facebook, videos uploaded directly to the social giant now outnumber YouTube videos posted to the site. As of November, Facebook pages posting Facebook … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Google study of its display advertising platforms revealed that 56.1% of impressions were not seen; the average publisher's viewability rate came in at … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at live events, but how can brands use the technology in advertising campaigns? While … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Rick Sirvaitis is a sales legend in the media industry, with stints at Blair, NBC Network, WDIV, Turner, Fox Family, and GM Mediaworks. Now, … Read the whole story
COMMENTARY
by Mallory Russell
It's no secret that viewership of branded video is on an upswing. Average viewership of the top 10 branded video campaigns increased from 69.4 … Read the whole story