by Wayne Friedman
A new study says nearly 26% of new customers want just Internet-service only, with 22% asking for cable-only service, according to Marchex, which processed … Read the whole story
by Wendy Davis
Dozens of tech companies are warning policymakers that reclassifying broadband service as a utility would threaten the economy. The letter comes one month after … Read the whole story
by Tyler Loechner
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates … Read the whole story
by Wayne Friedman
Nielsen says millennial males spend less time on average each week watching traditional TV -- only 20 hours, compared to 23 hours for millennial … Read the whole story
by Karl Greenberg
"When Dove Men+Care first entered men's grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used … Read the whole story
by Joe Mandese
Nick Emery, Global CEO of GroupM's Mindshare, has been named the media jury president for the 2015 Cannes Lions awards. The jury's role is … Read the whole story
by Tanya Gazdik
"We chose Patrick Warburton because we felt he was a perfect fit for the 'control enthusiast' character based on previous characters he has played … Read the whole story
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by Amy Corr
I love shoes, but not to this extent. Nordstrom has launched a pair of TV spots showcasing its wealth of different shoe styles that … Read the whole story
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by Amy Corr
I expected this to be an ad for something sporty and athletic, not vitamins. SmartyPants Vitamins, an all-in-one gummy vitamin for kids and adults, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some TV executives aren't interested in ratings, while many others will tell you TV viewership shifts are very important. Digital streaming video is on … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new report from Parks Associates contends that 25% of consumers under the age of 34 believe that online video is just as good … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
In the same week that the ANA named "programmatic" marketing term of the year, a product is being launched that aims to simplify the … Read the whole story
COMMENTARY
by Michelle Manafy
According to advertising agency thought leaders who participated in a panel at the December 4 members-only Digital Content Next Mobile Day, 2015 is the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A unified Sky is being planned for 2015, and though pan-European sports and entertainment rights are an issue, could it just be the company … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Anew PwC report notes ominous declines among younger would-be subscribers to cable and big leaps in the number of people buying Netflix or Amazon … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
A few weeks back, I wrote a post about the growing dominance of streaming video and HD mobile offerings from providers such as Netflix, … Read the whole story