Once upon a time, at a journalism school far, far away, I absorbed various basic lessons about the news business. One of them was: When no other lead story makes … Read the whole story
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story
Programmatic TV has dominated headlines in recent weeks, and though some contend it's still more talk than action, it took another step toward reality … Read the whole story
Amazon FireTV today added HBO Go to its list of content providers that the service offers, and like other HBO Go arrangements, users first … Read the whole story
TV program viewing through seven days of time-shifting continues to climb. For the most recent reporting week ending November 30, Fox's "Gotham" added a … Read the whole story
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales USA, tells "Marketing Daily" that the automaker's integration with Yahoo Fantasy Football is … Read the whole story
There's an app that handwrites Christmas cards. Book a virtual holiday in a gingerbreadbnb. Let's launch! Read the whole story
The news that Bill Cosby has been accused of multiple rapes from the '70s and '80s has been as dispiriting as it's been hard … Read the whole story
Consumers continue to bounce around digital access devices as they shop this holiday season. In yet another indication that consumers are researching many ways … Read the whole story
In October, ESPN, TNT and the NBA announced a nine-year deal worth approximately $2.7 billion per year for the league's broadcast rights. A surging … Read the whole story
According to a new study by Hub Research, the explosion of choice -- and the devices that make it easier to be choosy -- … Read the whole story
Interest in cutting the cable cord is on the rise, according to a new study. The number of new cable customers who ask for … Read the whole story