TVBlog
by Adam Buckman, Featured Columnist
As some TV columnists have already observed, peace seems to have broken out in the late-night wars -- so much so that at least superficially, you can't even call them … Read the whole story
by Joe Mandese
21st Century Fox has agreed to acquire true[X], the company founded seven years ago by Joe Marchese to develop better ways for agencies and … Read the whole story
by Wayne Friedman
Another effort to change legacy local TV measurement systems now comes as three big TV station groups -- Fox, Tribune Media, and Univision -- … Read the whole story
by Wayne Friedman
The scatter TV market continues to be the focus of this year's 2014-2015 TV season advertising market -- all in the wake of a … Read the whole story
by Wayne Friedman
Moving Netflix into more traditional TV platforms, Dish says it is now the first major U.S. pay-TV provider to integrate the Netflix app into … Read the whole story
by Karlene Lukovitz
After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the Fox network's "American Idol." Coca-Cola said that it felt the time was right … Read the whole story
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by Joe Mandese
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit … Read the whole story
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by Laurie Sullivan
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from desktop computers during the first 44 days of the November-December 2014 holiday season … Read the whole story
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by Amy Corr
Skippy peanut butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for … Read the whole story
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by Amy Corr
There's an app that handwrites Christmas cards. Book a virtual holiday in a gingerbreadbnb. Let's launch! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We know what effect the stolen data has had on Sony Entertainment -- at least from a business/marketing perspective. It's not just what was … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There's only one constant whenever I attend the TV of Tomorrow conference, and that is the discussion of change. Traditional media companies (whether in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Video content can't get off the desktop fast enough, it seems. In the process one has to wonder how the greater personalization of the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Not many companies get to drop the mobile "ball" and still have the opportunity to make amends, but BT must grasp this opportunity to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
In a blog to creators, Jason Kilar, the former Hulu CEO, explained that the new Vessel he's heading will charge consumers $2.99 a month, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Interactive Advertising Bureau says in a new report that achieving 100% viewability is "currently unreasonable" but recommends "that in this year of transition, … Read the whole story