TVBlog
by Adam Buckman, Featured Columnist
Craig Ferguson went out with a bang Friday night with a show-stopping musical number that managed to top the week's other late-night finale seen just one night earlier -- Stephen … Read the whole story
by Wayne Friedman
Nearly $100 million in advertising revenue is estimated to be spent on premium prime-time video-on-demand offerings, according to VOD/on-demand technology company BlackArrow. VOD is … Read the whole story
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by Wayne Friedman
Comedy Central's series-ending show of "The Colbert Report" is ending with fanfare. It pulled in a big Nielsen 2.48 million viewers on Thursday night … Read the whole story
by Erik Sass
He's often called "America's doctor," but it turns out he's about as trustworthy as the wizard of the same name. That's according to a … Read the whole story
by Joe Mandese
The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story
by Tyler Loechner
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You think a TV show is unfair; you don't like what a movie says about your country. Protests over entertainment content can work -- … Read the whole story
COMMENTARY
by Eric Korsh
It's time once again to ponder the future of YouTube -- the dominant video platform that has laid waste to all comers, from Revver … Read the whole story
COMMENTARY
by John Piccone
When dust accumulates on an object, it loses its twinkle. Although the general form, purpose and value of the object are unchanged, it somehow … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new to the U.S. marketing company is behind a Mumm champagne video on YouTube where the action on your laptop or tablet screen … Read the whole story
by Tyler Loechner
"Viewability" may not have been the word of the year for 2014, but to many in the programmatic media-buying industry, it will be its … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When the IAB said advertisers and publishers will just have to deal with a 70% viewability standard until the problem could be solved, you … Read the whole story