TVBlog
by Adam Buckman, Featured Columnist
You can hardly blame Fox for continuing with "American Idol," which starts its 14th incarnation on Wednesday night. The show is the mother of all talent-reality shows, and Fox must … Read the whole story
by Wayne Friedman
The new college football playoffs and an opening NFL wild card game rocketed ESPN to new levels over the weekend. Although a blowout victory, … Read the whole story
by Wayne Friedman
Hallmark Channel and Hallmark Movie & Mysteries have been posting recent strong advertising results -- all despite a generally weak current TV ad market. … Read the whole story
by Erik Sass
Viewers of the New Year Day's Sugar Bowl game were treated to an interesting cross-platform real-time advertising event courtesy of Allstate Insurance Co. and … Read the whole story
by Karlene Lukovitz
The brand reported that it will also be a presenting sponsor of various NFL Network shows, and activate NFL.com takeovers, and that it plans … Read the whole story
by Gavin O'Malley
For better or worse, younger consumers are more able to form meaningful relationships through digital channels. In fact, more than one-third of this demographic … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nicholas Carlson, author of "Marissa Mayer And The Fight to Save Yahoo," reports that Yahoo CEO Marissa Mayer had toyed with the idea of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
At the CES show, the online pay service and some manufacturers announced Netflix will begin giving its stamp of approval - "Netflix recommended TV" … Read the whole story
COMMENTARY
by Eric Korsh
This will be my third digital video holiday wish-list column. Technology has made gift-giving especially fraught in the last few years, because our digital … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Multiple platforms are more than a media buying challenge; they are a creative opportunity to leverage convergence culture and the consumer's ability to create … Read the whole story